Industrial Alliance
Communicate the value of AX360 to existing and prospective users
Client: Industrial Alliance
Team: Harkeran Bariana, Jocelyn Hett, Lorraine Manlangit, Hernan Vela, Sofia Lara
Tools: Figma
Timeline: August 2023
Overview
About the project
Create a conceptional marketing landing page that introduces AX360 to existing and prospective advisors
Reviewing wealth management/advisor tool landing pages, we led 2 concepts that combines innovative and personable elements to communicate the AX360 tool to existing and prospective AX360 users.
My Role
As part of my role, I was responsible for the following:
Conducted comprehensive research and competitive analysis of wealth management/advisor tool landing pages that exist currently. This aimed to discern successful practices, pitfalls to avoid, and strategies for setting AX360 apart
Collaborated with the client to pinpoint potential concepts that are to be proposed to senior stakeholders within the client's organizational hierarchy before initiating the final design strategy